Advertisement Newshubb
Advertisement
  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact
No Result
View All Result
  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact
No Result
View All Result
Advertisement Newshubb
No Result
View All Result

TVision Joins Teads’ Attention Program



NEW YORK—In a deal that is being billed as an important step forward for attention measurement across screens, Teads has announced a partnership with the TV measurement leader TVision to integrate TVision into Teads’ Attention Program.

The integration will give Teads’ Attention Program, which celebrates its one-year anniversary this month, expanded capabilities to help advertisers better combine the strength of digital and TV in their go-to-market strategies, the companies said. 

Teads’ partnership with TVision will complement its omnichannel attention measurement capabilities as well as provide deeper data to inform CTV investment strategies, optimizing the planning process for brands, Teads reported. 

With the integration of TVision, Teads and its partners will be positioned to understand attention as well as household co-viewing and general viewability metrics across CTV inventory. 

“Attention measurement validating CTV inventory is critical to holistically inform strategies for brands across all screens,” explained Neala Brown, senior vice president, strategy and insights, Teads. “TVision is a leader in the measurement space and we’re thrilled to welcome them to the Teads Attention Program as we continue to place focus on delivering business outcomes for our clients through premium, effective and measurable advertising.”

“Teads’ Attention Program is advancing adoption of this critical metric as one of the most effective ways to measure the impact of cross-platform campaigns,” added Yan Liu, CEO of TVision. “Our partnership with Teads empowers marketers to use attention data to put CTV investments in perspective against other media across the ecosystem.”



Source link

Previous Post

The Digiday podcast at Cannes: Sir Martin Sorrell and HP’s Tara Agen on the power and influence of AI

Next Post

Twitter May Look to Stop Brands from Trendjacking via Replies on Trending Tweets

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended Stories

AI Briefing: Adobe and Salesforce expand AI tools while tech CEOs visit Congress

September 18, 2023

DSS releases it’s social media accounts

March 7, 2023

Zopa, the UK neobank, raises $93M more at a $1B+ valuation • TechCrunch

February 2, 2023

Trending News

Pharmaceutical Equipment Maintenance Services Market Size

October 3, 2023

Meet Nigerian British YouTuber ranked No 2 creator worldwide

October 3, 2023

HCVC is back with a new $75 million deep tech fund

October 3, 2023

Meta Launches Verification for Businesses in New Zealand

October 3, 2023

Senate Re-Ups FCC Commissioners Carr and Starks for Another Term

October 3, 2023

There is a new definition for MFAs, but it’s meant to be open to interpretation

October 3, 2023

© Advertising News Hubb  All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact

© 2022 Advertising News Hubb All rights reserved.