Advertisement Newshubb
Advertisement
  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact
No Result
View All Result
  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact
No Result
View All Result
Advertisement Newshubb
No Result
View All Result

Samba TV Partners with Epsilon to Enhance TV Viewership Capabilities



SAN FRANCISCO—Samba TV has announced today it is working with Epsilon, which is part of the Publicis Groupe, to integrate Samba TV’s OTT and linear television viewing data into Epsilon PeopleCloud. Samba TV’s U.S. viewership insights are sourced from 10 diverse television manufacturers (24 globally). 

The integration will provide Epsilon clients with granular insights into customers’ TV and streaming TV viewing to guide their media buying strategies. 

“Epsilon is a preeminent identity and audience provider to many of the world’s largest marketers,” said Kris Magel, head of enterprise solutions at Samba TV. “Their integration of Samba TV’s rich and representative viewing dataset will offer Epsilon and Publicis clients a deep understanding of the modern viewing behaviors of their  customers, as opposed to age/gender proxies. Epsilon and Publicis will also be the first agency holding company to build and deploy Samba TV Behavioral Audiences connected to Epsilon’s CORE ID on a self-serve basis, across all addressable media channels and partners.”

“Every marketer is searching for valid and representative views of today’s modern viewing behaviors to understand their current customers better and build new relationships with future customers,” added Kate Sirkin, executive vice president global data partnerships at Epsilon.

“Connecting CORE ID with Samba TV’s wealth of linear and OTT viewing data will enable sophisticated customer viewing insights and more versatile planning and targeting solutions for our clients across all major categories. In a time where we must optimize every dollar, our partnership with Samba TV supports our vision to have a full, 360-degree view of customers and prospects with which to better guide media spend to achieve growth in the most effective way possible.” 



Source link

Previous Post

Google’s rumored AI-infused search overhaul has marketers’ attention

Next Post

WhatsApp Adds New Option for Users to Keep Disappearing Messages

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended Stories

Facial Pain Association Announces Quarterly Newsletter for Dentists

September 21, 2023

The week that was in AI: the latest in creating, using and regulating generative AI

August 26, 2023

India to explore London Stock Exchange for listing local firms

September 11, 2023

Trending News

Pharmaceutical Equipment Maintenance Services Market Size

October 3, 2023

Meet Nigerian British YouTuber ranked No 2 creator worldwide

October 3, 2023

HCVC is back with a new $75 million deep tech fund

October 3, 2023

Meta Launches Verification for Businesses in New Zealand

October 3, 2023

Senate Re-Ups FCC Commissioners Carr and Starks for Another Term

October 3, 2023

There is a new definition for MFAs, but it’s meant to be open to interpretation

October 3, 2023

© Advertising News Hubb  All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • News
  • Brand Advertisement
  • Social Media Advertisement
  • Media Advertisement
  • Marketing
  • Contact

© 2022 Advertising News Hubb All rights reserved.