Another charcoal rotisserie-powered restaurant is about to start turning in the Richmond region.
Fire & Chicken has signed a lease to open a second location, in the Brandy Hill Plaza shopping center at 7073 Mechanicsville Turnpike.
The expansion was confirmed by owner Miguel Gutierrez, who opened his first Peruvian-style chicken joint at 115 N. Washington Highway in Ashland in late 2020. The restaurant offers burritos, tacos, sandwiches and more made with rotisserie chicken, as well as quarter, half and whole chickens. Nonpoultry dishes include ceviche and carne asada.
Gutierrez said the Mechanicsville location will have the same menu and fast-casual setup as the original Fire & Chicken.
“It’s kind of like fast food, you order at the counter,” Gutierrez said.
At around 3,500 square feet, the new location will be slightly larger than his original spot, Gutierrez said. He hopes to have it open in a few months, and will look to continue expanding within the Richmond region.
“That’s the idea. I’ve heard a lot about the southeast (part of town) but I’m not sure yet,” Gutierrez said.
One of Fire & Chicken’s local peers in the rotisserie chicken game has been on a growth kick of its own. Chicken Fiesta recently opened its sixth Richmond-area location at 8211 Brook Road in the Northside, and has a seventh in the works in Chester.