Media Advertising

NEW YORK—FuboTV Inc. has announced a multi-year distribution deal with Scripps Networks, the national television network division of The E.W....

Dave Otis, vice president, independent U.S. agencies, SeedtagThere is a shift underway when it comes to how brands are deciding...

LOS ANGELES—Estrella Media has announced that it will use the FreeWheel ad tech platform to expand its connected TV (CTV)...

Being a creator sounds pretty easy, doesn’t it? But the truth is, it’s not. Most creators’ audiences believe it is nothing...

WASHINGTON, D.C.—Faced with ongoing concerns that the proposed $8.6 billion deal for Tegna would give Standard General undo power in...

Twitter’s risky plan for its ads business may actually end up doing more harm than good for advertisers still advertising...

 NEW YORK—After months of mixed messages (opens in new tab) and speculation about NBC and other broadcast networks handing the...

Aaron Rupar, a former Vox journalist who now works independently, was one of the journalists who had their Twitter accounts...

CESSON-SEVIGNE, France—Broadpeak this week launched its new BkS450 high-performance video streaming software, bringing cost savings and energy efficiency to video...

With the rapid adoption of connected TV (CTV) viewership, marketers are looking for ways to balance spending between new digital...